Analogous Inspiration is a creativity technique that emphasizes on the human-centered design and encourages to look in new places to draw inspiration for new solutions, stating that looking in the same places leads to the same answers.
DurationMedium (about 30-60 minutes)
Group size:1 to 50 persons
In this method, a challenge, or desired state is broken down into general terms, and then by looking across other industries, organizations and innovation examples, come up with principles and tactics that might trigger a more tangible vision or serve to inform the actual challenge.
- List the desired activities, behaviors, and emotions to be investigated on a large sheet of paper.
- Write down a setting or situation where you might observe this activity, behavior, or emotion next to each of the elements.
- Explain to the participants which activities, behaviors, and emotions they have to investigate.
- Split the participants in groups.
- Vote and decide in your team on the site visits in order to observe and get inspired.
- Remember the participants; during your visit, have your ultimate desired state in mind and be open to any kind of inspiration.
- Document your observations.
Hints from experience
If preparations for a site visit are needed, make sure to make all necessary measures are taken in advance.
- Paper and pencil
- Photo camera
Designkit.org,. Analogous Inspiration. Retrieved 6 August 2015, from www.designkit.org/methods/6
Taylor, M. (2013). Finding Inspiration In Human-Centred Design. Dailydevelopment.org. Retrieved 8 August 2015, from www.dailydevelopment.org/blog/finding-inspiration-human-centred-design
Vianna, M., Vianna, Y., Adler, I. K., Lucena, B., & Russo, B. (2011). Design thinking the book. Slideshare.net. Retrieved 20 August 2015, from www.slideshare.net/adrianperezdi/design-thinking-the-book-24191227